Eight Ways to Grow Your Business’ Online Presence

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The power of technology and the Internet have led us to a digitally connected world where most people are always online. With a change in consumer buying habits and expectations, now more than ever, it’s important for businesses to have an online presence. When a consumer decides they want or need a product or service, they search the Internet to find a business. For small businesses, this is an opportunity to meet those customers in the digital channels they visit daily.

Consider these eight tips to grow your online reach:

  1. Create a website If you don’t already have a website for your business, take the time to set one up. A website not only allows your customers and prospects to see your products and services, but it also gives them a feel for your company culture and why they should choose you over your competitors. There are many CMS sites you can use to build your website.

    If you already have a website, but feel like it’s not getting traffic, review it as if you were someone who knew nothing about this business. Is it clear what your business does? Who to contact if they have questions or want to do business with you? Do you use the right words to describe your products and services?

  2. Learn about SEO When you search for something on Google, thousands of results come up. These results are generated for you based on keywords that will most likely answer your query. Understanding search engine optimization, SEO, and what keywords customers are using in their search will help to put your business closer to the top of the result list. There are several online resources to help you learn all about SEO.

  3. Use social media With social media, you have the opportunity to gain trust, stay on top of the public’s mind, and increase the visibility of your business. A presence on social media will help build the credibility and reputation of your business. Plus, customers are able to share your information with their friends and family.

  4. Know your audience Consider your target audience when deciding where to post your message. Different social media platforms have different audiences. There are several tools on social media to help you customize your posts to your audience. One popular tool is remarketing, which allows you to position your ads in the channels your customers are browsing.

  5. Email campaigns To start, develop an email list with your target audience. Then use email to greet new customers with a welcome message, create a newsletter to share updates, announce special offers to boost sales, send reminders to spur action, or tailor an email to customers on special occasions, such as birthdays. As you gather more email addresses, you’ll want to update your list.

  6. Create content your audience understands Make a list of issues or problems your customers or prospects may be facing. Use this list to create content that provides resolutions to their current issues and identify ways your business can help. You can then share your content on your website, social media, or email.

  7. Experiment Don’t be afraid to try new ideas or switch up content to gain more attention to your website or social media. It’s a learning process that’s constantly evolving. It’s important to test your results by learning what works and what doesn’t work and then refine your content to improve engagement.

  8. Be competitive Pay attention to what your competitors are doing and know the strengths and weaknesses of their online presence. Are they using a strategy that would work for your company? What keywords are they using to increase visibility? Is there an information gap they’re not filling?

Be safe while online.
Increasing your online presence can also mean increasing your risk for fraudulent activity. Review these cybersecurity tips to keep your business safe.